The Blog
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Everyone knows that words are powerful. Using the right ones evokes emotion and action that can create predictable outcomes. Marketing, social rallies, and political campaigns are all excellent examples of this. And there is no better time than now...
Smart Christmas marketing for your book!
If there’s ever a time of year when one needs to be conscious of their book sales, it’s the holiday season. All over the country, people are buying presents for friends and family. These gifts range from electronics to furniture, to family photo albums, and of course,...
Craft your children’s book with these easy tips!
As we specialize in educational children’s literature, we know a thing or two about the way to craft a children’s book. We have encountered many authors that think just because it is filled bright colors and cute animals that it’s going to sell. That’s not quite true....
Compose your novel like a sandwich!
Storytime! I began writing when I was in high school. I started with fanfiction and short stories. I met many wonderful people and developed my own style and voice as a writer. As I’ve grown and honed my skills, I’ve realized that I no longer have problems composing...
The Four Types of Titles: Which is best for your story?
When I wrote my first original short story in fifth grade, I gave it one of the most cockamamie titles I’ve ever thought up. What was it? It was called, “Watch Out Here, Watch Out There, Watch Out Everywhere”. Not only was it long-winded, confusing, and wordy, it...
Planning for holiday sales the happy way!
When I was younger, I remember the thrill of going into the huge stores. For commemorative events, like the first day of school, birthdays, or Christmas, my parent would take my siblings and I through the building and let us choose one thing from the shelves. That...
How to identify and fix fluff in your story.
Have you ever picked up a rather hefty book and thought, “There’s no way all this needs to be here.” I know I’ve certainly done that when I saw James A. Michener’s Alaska for the first time, or Ayn Rand’s Atlas Shrugged. As you read, you start to understand the...
What do you need in an Author’s Event Kit?
Getting a slot at an event, be it a convention or a business launch, can be one of the most exciting things for a new author. People from all walks of life will be at your event, and you’ll have the chance to share your work with each of them! But what’s this? The...
Does your online presence have an identity crisis?
Congratulations! If you read the last post, “Stop planning to fail”, then you are on your way to cracking the code to creating your online business success. However, the key word here is online. So having a theme, an idea, or a dream is just the tip...
Stop planning to fail!
“Nobody plans to fail, they just fail to plan”. Well let’s bust that myth right now. The majority of people who tackle the e-marketing world do just that. They plan and plan and plan and plan and fail. You’re here because you’re in an information...